Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
6894877 | European Journal of Operational Research | 2018 | 42 Pages |
Abstract
In the battery sector, retailers can offer a joint maximization incentive to manufacturers to push up green activity program efforts and use the return rate as a marketing lever. Our results show that a joint maximization incentive always increases the manufacturers' investments in green efforts and profits. Nevertheless, it benefits retailers only in a few cases. Also, a joint maximization incentive allows a decentralized closed-loop supply chain to achieve the same level of social and environmental performance as a centralized one. Overall, a joint maximization incentive always allows the closed-loop supply chain to achieve the triple bottom line when retailers are economically better-off through its implementation. In the presence of competing retailers, a joint maximization incentive turns out to be more effective as it increases the chances to achieve the triple bottom line.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science (General)
Authors
Pietro De Giovanni,