Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
6895003 | European Journal of Operational Research | 2018 | 32 Pages |
Abstract
Due to its dynamic nature, the multi-period recurring promotion problem is difficult to address optimally. Our model is capable of planning for multiple periods, multiple markets, and multiple objectives to maximize long term profitability and competitiveness. Click-and-mortar retailers will find our approach extremely effective for maximizing profit, enhancing brand awareness, and improving customer satisfaction.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science (General)
Authors
Jiang Yuanchun, Liu Yezheng, Shang Jennifer, Pinar Yildirim, Zhang Qingfu,