Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
6897218 | European Journal of Operational Research | 2015 | 14 Pages |
Abstract
Additionally, a change in the mode of competition from non-cooperation (oligopoly) to cooperation (joint ownership) dictates that strong asymmetric firms (of favorable marketing and operations parameters) continue advertising (but at lower levels) and weak asymmetric firms (of less favorable parameters) cease advertising altogether.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science (General)
Authors
Hani I. Mesak, Abdullahel Bari, Michael S. Luehlfing, Fei Han,