Analysis on Factors Influencing Textile Cyberpreneur's Intention to Adopt Cloud-Based m-Retail Application

In this era of smartphone utilization, business owners such as textile cyberpreneurs may conduct mobile retail (m-retail) via cloud-based m-retail application. As cloud and e-commerce services are still lowly adopted by Malaysian business owners, further investigation must be done in examining their adoption intention. Normally for businessmen, the technology utilization may associate with tasks which are required to be performed. Moreover, their own behaviour may influence the usage intention. Hence, this study intends to investigate the influences of task-technology fit (TTF) model and theory of planned behaviour (TPB) towards textile cyberpreneur's intention to adopt cloud-based m-retail application. 348 respondents have participated in this study and analysis of findings have shown that task-technology fit, attitude, subjective norm and perceived behavioural control have significant positive effects on textile cyberpreneur's behavioural intention. Task-technology fit construct has also been found as the most influential factor towards adoption intention. The practical implications and future recommendations are presented in this study for additional knowledge.