Luxury Toys for Men: When women will let us decide and buy on our own?

The findings of the paper show the strong gender influence on luxury products. Generally, this paper will deal a lot with gender stereotypes as they can be found in the customers base of luxury brands. While the luxury market targets men or women through their products and services, our research shows the influence of client's environment on the shopping experience and behavior. This article will focus on the power of women within the decision-making process depending on the culture. Generally, when men have the power on the product in itself, women have the ability to influence the decision on particular aspects.