Motivations and Barriers for End-User Adoption of Bitcoin as Digital Currency

Bitcoin as concept was coined in 2009 and can be described as a partly open and shared transactional database. What makes bitcoin unique is that for the first time, we can prove and move ownership of anything digital without a central authority. The technology facilitates many benefits, one being a worldwide, digital currency and we observe that some stores allow payments in bitcoin. Drawing on concepts from the Diffusion of Innovation theory we investigated: What are the end-users' motivations and barriers for using bitcoin as digital currency? Through a small survey, we collected 135 answers during the summer of 2016. Our findings include that the bitcoin users embrace bitcoin due to technological curiosity, thus an individual reason. The largest group, the non-users, state that they are awaiting for others to start using bitcoin, as they question the value and security issues. We conclude that we may witness a deadlock where “everybody waits for everybody”, and that more research is needed.