Socially rational agents in spatial land use planning: A heuristic proposal based negotiation mechanism

The model also considers that the agents are socially rational in proposing and responding to the others. Social rationality is the rationality of interpersonal relations and social action; it describes that in social contexts, people do not only care about their own payoff, but also they care about others' payoff. In fact, this research also seeks to examine the link with social reasoning and use its insights to explore conflicts between individual and social concerns in an urban land use planning meeting. An illustrative example of the proposed negotiation process is performed on a real-world case study. The results of the study are presented and are compared with two other scenarios: non-collaborative scenario (purely selfish) and fully-collaborative scenario (purely altruistic). The results show that the proposed social rationality scenario is more realistic, and it has a better performance than the two other scenarios.