Using virtual reality environments to unveil the imageability of the city in homogenous and heterogeneous environments

The presented work explores the way the information conveyed by the morphology of urban artifacts affects the way we perceive the built environment. The above exploration is implemented by means of Virtual Reality Environments we have specifically developed for this purpose. We compare heterogeneous environments characterized by a heavy tailed distribution with homogeneous environments that are characterized by normal distribution and show that the former provide higher level of information and thus better imageability than the latter.