| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 6925967 | Information Processing & Management | 2018 | 29 Pages |
Abstract
Our results suggest that BD-enabled CRM initiatives could require several changes in the pertinent CSFs. In order to get rid of the hype effect surrounding BD, we suggest to adopt an explorative approach towards them by defining a mandatory business direction through sound business cases and pilot tests. From a general standpoint, BD could be framed as an enabling factor of well-known projects, like CRM initiatives, in order to reap the benefits from the new technologies by addressing the efforts through already acknowledged management paths.
Related Topics
Physical Sciences and Engineering
Computer Science
Computer Science Applications
Authors
Pierluigi Zerbino, Davide Aloini, Riccardo Dulmin, Valeria Mininno,