Joint leisure travel optimization with user-generated data via perceived utility maximization

To address this problem, a perceived utility model derived from non-traditional data such as smartphones/social media for representing users' willingness to travel a certain distance for participating in leisure activities at different times of day is presented. Then, a stochastic annealing search method for addressing the exponential complexity optimization problem is introduced. The stochastic annealing method suggests the preferred location of a joint leisure activity and the arrival times of individuals based on the users' preferences derived from the perceived utility model. Test-case implementations of the approach used 14-month social media data from London and showcased an increase of up to 3 times at individuals' satisfaction while the computational complexity is reduced to almost linear time serving the real-time implementation requirements.