Assessing the viability of enabling a round-trip carsharing system to accept one-way trips: Application to Logan Airport in Boston

Although one-way carsharing is suitable for more trip purposes than round-trip carsharing, many companies in the world operate only in the round-trip market. In this paper, we develop a method that optimizes the design of a one-way carsharing service between selected origin-destination pairs of an existing round-trip carsharing system. The goal is to supplement the established round-trip services with new one-way services and increase profitability. We develop an integer programming model to select the set of new one-way services and apply it to the case study of Boston, USA, considering only trips with one endpoint at a station in the round-trip Zipcar service network and the other endpoint at Logan Airport. The airport was chosen as a necessary endpoint for a one-way service because it is a very significant trip generator for which the round-trip carsharing is not suitable. Results show that these supplemental one-way services could be profitable. Enabling relocation operations between the existing round-trip stations and the Airport greatly improves the demand effectively satisfied, leads to an acceptable airport station size (in terms of the number of parking spots required), and is profitable; however, these benefits come with the need to manage relocation operations.