Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
6948776 | Information & Management | 2018 | 18 Pages |
Abstract
We investigate how to effectively manage online wait using a waiting screen with progress cues in different cultures. A research model is developed based on uncertainty reduction model, resource allocation model, color psychology, and Hofstede's cultural model. Two controlled lab experiments (n = 269 subjects each) were conducted in U.S. and Taiwan. We found that high hedonic valence and high time affordance were more effective to induce greater enjoyment and less uncertainty respectively, resulting in shorter perceived waiting time. We also found the significant background color effect and interaction effects between culture and progress cue design.
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Physical Sciences and Engineering
Computer Science
Information Systems
Authors
Andrew N.K. Chen, Younghwa Lee, Yujong Hwang,