| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7240633 | International Journal of Research in Marketing | 2014 | 15 Pages |
Abstract
Our results suggest that higher satisfaction ratings reduce both the cost of equity and cost of debt, whereas brand value and corporate reputation only show a negative direct association with the cost of debt. In addition, both measures moderate the effect of satisfaction on the cost of debt. Brand value attenuates the influence of satisfaction, whereas corporate reputation amplifies this effect.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Alexander Himme, Marc Fischer,