Article ID Journal Published Year Pages File Type
7246769 Journal of Interactive Marketing 2018 17 Pages PDF
Abstract
Given technological advances, consumers' sensitivity around personal information is shifting, whereby information once considered innocuous, is now considered more sensitive and warrants more protection. This research examines the self-concept and exchange context as a new lens to understand consumer sensitivity to anonymous and personal identifying information exchange. Two studies examine the role of the public and private self in predicting attitudes toward sharing PII and non-PII items, and across different information exchange contexts. Implications for business and policy makers are provided.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Marketing
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