| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7246875 | Journal of Interactive Marketing | 2016 | 12 Pages |
Abstract
We develop implications of this result with respect to potential maximum levels of these services in electronic channels and for a broad range of other important topics relevant for marketing and economics.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Roger R. Betancourt, Raquel Chocarro, Monica Cortiñas, Margarita Elorz, Jose Miguel Mugica,