Selfie posting behaviors are associated with narcissism among men

Although many studies have investigated individual differences in online social networking, few have examined the recent and rapidly popularized social phenomenon of the “selfie” (a selfportrait photograph of oneself). In two studies with a pooled sample of 1296 men and women, we tested the prediction that individuals who score high on four narcissism sub-scales (Self-sufficiency, Vanity, Leadership, and Admiration Demand) will be more likely to post selfies to social media sites than will individuals who exhibit low narcissism. We examined three categories of selfies: own selfies; selfies with a romantic partner; and group selfies, controlling for non-selfie photographs. Women posted more selfies of all types than did men. However, women’s selfie-posting behavior was generally unrelated to their narcissism scores. In contrast, men’s overall narcissism scores positively predicted posting own selfies, selfies with a partner, and group selfies. Moreover, men’s Vanity, Leadership, and Admiration Demand scores each independently predicted the posting of one or more types of selfies. Our findings provide the first evidence that the link between narcissism and selfie-posting behavior is comparatively weak among women than men, and provide novel insight into the social motivations and functions of online social networking.