A good thing isn't always a good thing: Dispositional attitudes predict non-normative judgments

A common belief in social sciences is that people like or dislike stimuli based on the properties possessed by those stimuli. Therefore, stimuli with many (few) positives should be universally liked (disliked). However, differences in opinion are common, and one source of disagreement may be personality. This research demonstrates that dispositional attitudes (an individual difference in the tendency to like/dislike stimuli), are associated with qualitative attitude differences (i.e., liking rather than disliking) for stimuli across important domains such as health, business, entertainment, and politics. Qualitative attitude differences frequently predict interpersonal conflict and diametrically opposed behavioral outcomes (e.g., voting for or against a candidate). Thus, these results have implications for understanding seemingly intractable differences found in nearly all social science fields.