Nowcasting and forecasting aquaponics by Google Trends in European countries

Thus, we used Google Trends data and a quantitative methodology, multivariate analysis and econometric models, in order to both nowcast and forecast insights about the importance, the role and the new trends in aquaponics. The results show an interesting trend of increasing popularity in aquaponics search terms as a proxi of aquaponics development in Europe, mainly in all the European countries belonging to the Aquaponics Hub. However, we conclude that there is still a long way to go for aquaponics before it becomes a commercial activity at economic level. Hence, European and public decision-makers are urged to be more concerned about legislation and the allocation of funds for research and for the commercial investment of companies and for their promotion and development in aquaponics.