Article ID Journal Published Year Pages File Type
7255968 Technological Forecasting and Social Change 2017 12 Pages PDF
Abstract
This paper documents the Intuitive Logics scenario planning process and its relationship with horizon scanning activity in order to evaluate the separate and joint usefulness of these methods for anticipating the future. The specific objectives of this paper are to: (i) identify and differentiate scenario planning and horizon scanning methodologies (ii) discuss & evaluate their analytic underpinnings, and (iii) critically appraise their separate and combined value and effectiveness in relation to enhancing organizational preparedness for the future. Our analysis culminates with specifications to (iv) enhance the identification of 'weak signals' in Horizon Scanning by utilizing a systematically broadened range of both negatively-valenced and positively-valenced scenario storylines.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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