Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7256321 | Technological Forecasting and Social Change | 2015 | 16 Pages |
Abstract
This paper discusses the characteristics of trend receivers and reflects on the tailor-made search process and search profiles necessary to identify individuals with such capabilities. In addition, it discusses how to organize the conversation process with trend receivers and how this novel approach can best contribute to vision finding, long-term decisions and brand, product and service development.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Rupert Hofmann,