Article ID Journal Published Year Pages File Type
7256321 Technological Forecasting and Social Change 2015 16 Pages PDF
Abstract
This paper discusses the characteristics of trend receivers and reflects on the tailor-made search process and search profiles necessary to identify individuals with such capabilities. In addition, it discusses how to organize the conversation process with trend receivers and how this novel approach can best contribute to vision finding, long-term decisions and brand, product and service development.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
Authors
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