Gruma. Un análisis microeconómico

The study of the company Gruma is relevant from the perspective of the microeconomic dynamic analysis and especially of the microeconomic theory of the offer. The study of this case allows us to state some of the theses of the microeconomic dynamics that underlines certain characteristics of the capitalist companies, for example the performance of the company on his market, in his industry, his competitiveness, his power to fix prices, to develop and to manage the investments and the technology, as well as his behavior in the long term, which is characterized by his process of growth, expansion and dominancia. In his dynamics of short and long term some of his more out-standing strategies are his politics of mergers and acquisitions, of differentiation of products, of innovation on markets and products. Along the test we underline some of the concepts of the microeconomy in the analysis of the mentioned case, and offer some hypotheses that explain the performance both in the length and in a short period of this company.