Public receptiveness of vertical axis wind turbines

We conducted a public opinion poll in California to examine public receptiveness. We used experimental design to assess the willingness to accept vertical axis turbines in certain urban settings. We find that the visual differences between the vertical and conventional wind turbines did not matter very much in any of the hypothetical settings in which we placed them. However, the prospect of killing fewer birds registered strongly with our survey respondents, though it could be outweighed by concern for cost. We also show that certain segments of the population, particularly those who are more educated, may be open to a more extensive deployment of vertical axis turbines in urban communities.