| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7405231 | Energy Policy | 2013 | 10 Pages |
Abstract
⺠Case study research suggests social capital is important for home energy innovations. ⺠One-third of respondents indicated a preference for speaking to people they know. ⺠Those who sought information were up to four times more likely to adopt innovations. ⺠Results varied by innovation and by each community case study. ⺠Tailoring campaigns to communities' communication channels is imperative.
Related Topics
Physical Sciences and Engineering
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Energy Engineering and Power Technology
Authors
Megan McMichael, David Shipworth,