Article ID Journal Published Year Pages File Type
7405436 Energy Policy 2013 12 Pages PDF
Abstract
► Study is based on 4968 experimental choices made by 414 German retail consumers. ► Apart from price, the electricity mix is the most important product attribute. ► Majority of consumers prefer nuclear-free electricity. ► Respondents are willing to pay a premium for green electricity. ► German default electricity mix does not correspond to current customer preferences.
Keywords
Related Topics
Physical Sciences and Engineering Energy Energy Engineering and Power Technology
Preview
Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany
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