Article ID Journal Published Year Pages File Type
7410290 Research in Transportation Business & Management 2016 20 Pages PDF
Abstract
Within the context of designing vehicles to comply with European regulations on CO2 emissions, the results reveal latent needs in human dimensions of the product. The notion of a reconfigurable vehicle was identified as a latent need for different target markets. Stated barriers for the adoption of this particular vehicle do not fully overlap with what individuals ponder when they consider buying a current fuel-based. Educational background was found to contribute for the receptivity of the disruptive proposal.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
Authors
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