Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7413316 | Journal of World Business | 2018 | 15 Pages |
Abstract
Reshoring is the company decision to relocate activities back to the home country. Our study complements the existing research in IB by adopting a demand-side perspective. We identify new, demand-based drivers for reshoring that integrate with the firm-based ones, thereby further informing the company decision process in this context. We develop a Consumer Reshoring Sentiment (CRS) scale through multiple studies conducted on consumers (total = 1149) in two countries. Our findings reveal: six demand-based drivers that compose CRS; a link between CRS and consumer willingness to reward the reshoring company; and the effectiveness of CRS in segmenting and targeting the market.
Related Topics
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Authors
Silvia Grappi, Simona Romani, Richard P. Bagozzi,