Exploring the relationship between flagship platform projects and intrapreneurial self-renewal activities: Managing intrapreneurial equivocality

This paper explores the relationship between flagship projects and intrapreneurial self-renewal activities in an explorative, in-depth case study of the concept phase in a multi-project setting. Five renewal processes (design management, project control, system engineering, time management, and decision making) stood out in the study; each of which had an impact on organizational performance. These five processes were of an equivocal character and should be seen as entrepreneurial because they influenced organizational performance. In line with previous literature, it is proposed that, in general, any type of business project would infuse intrapreneurial activities; however, flagship projects in particular increase the level of intrapreneurial equivocality and infuse parallel and collective development of intrapreneurial activities because such projects call for significant organizational self-renewal. Our particular contribution is that we define and introduce the concept of intrapreneurial equivocality.