Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7416219 | Annals of Tourism Research | 2018 | 14 Pages |
Abstract
The aim of the paper is to propose a way of assessing tourist partnerships using Social Network Analysis (SNA). The partnership structure chosen for this assessment was the 'WisÅa Tourist Organization' (WTO) - a Destination Marketing Organization operating in the south of Poland. Collaboration assessment was based on discovering if, and to what extent new types of relationships between WTO members exist - and how big a part of the network structure they cover. It was assumed that the higher the extent of partnership relations in the WTO based on direct relations between WTO's members including: business cooperation, communication, knowledge, trust, mutual understanding, dialogue, benefits from cooperation, and perceived fulfilled expectations, the higher the level of collaboration evaluation.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Tourism, Leisure and Hospitality Management
Authors
Katarzyna Czernek-MarszaÅek,