| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7416667 | Annals of Tourism Research | 2016 | 6 Pages |
Abstract
- The impact of culture on the market penetration of hotel chains is investigated.
- Higher penetration = high individualism, low power distance, low uncertainty avoidance.
- These cultural scores are associated with low corruption.
- Corruption perception index is not influencing the level of market penetration.
- Low corruption culture is more important than the actual corruption index.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Tourism, Leisure and Hospitality Management
Authors
Stanislav Ivanov, Maya Ivanova,