Article ID Journal Published Year Pages File Type
7416694 Annals of Tourism Research 2016 6 Pages PDF
Abstract

- Comment on Marques and Reis's (2015) paper on unobserved in PLS-SEM studies.
- Clarifies several important aspects concerning finite mixture PLS (FIMIX-PLS).
- Stresses importance of segment retention and explanation.
- Discusses multigroup analysis and measurement invariance assessment.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Tourism, Leisure and Hospitality Management
Preview
Guidelines for treating unobserved heterogeneity in tourism research: A comment on Marques and Reis (2015)
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