| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7417017 | Cities | 2018 | 7 Pages |
Abstract
- Auckland City is New Zealand's leading city by population and contributor to national GDP.
- The city's rise in prominence from 1990 is captured in various international rankings.
- Economic gains have not been equally distributed within the community.
- Auckland has benefited from New Zealand's brand awareness over the past fifteen years.
- The city faces several challenges in promoting a unified city brand identity to the world.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Tourism, Leisure and Hospitality Management
Authors
Andrea Insch,