Article ID Journal Published Year Pages File Type
7418968 International Journal of Hospitality Management 2018 12 Pages PDF
Abstract
The purpose of this study was to assess the relationships between experiential value-relationship quality, and relationship quality-behavioral intentions within the context of the growing pop-up restaurant industry (pop-ups). The current study also assessed the moderating roles of generation, variety seeking behavior and involvement regarding dining out. Results indicated that the experiential value of pop-ups is leading to increased levels of relationship quality, as reflected in satisfaction and trust toward pop-ups, and this is leading to an increase in behavioral intentions, specifically intention to spread positive WOM, return intentions and an increased WTP for a meal at a pop-up. Furthermore, significant differences were found between groups based on generation, variety seeking and involvement. Findings are discussed in terms of both academic and practitioner implications.
Related Topics
Social Sciences and Humanities Business, Management and Accounting Strategy and Management
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