Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7419118 | International Journal of Hospitality Management | 2018 | 8 Pages |
Abstract
This article explores the relationships between satisfaction, trust and switching intention as well as repurchase intention in the Airbnb context. A theoretical framework is proposed regarding the relationship between trust, satisfaction, repurchase intention and switching intention. A distinction is made between transaction-based satisfaction and experience-based satisfaction, while trust is separated into institution-based trust (trust in Airbnb) and disposition to trust (trust in hosts). The model was tested with empirical data collected in North America. Results show that transaction-based satisfaction is a related but distinct construct from experience-based satisfaction. There was a significant effect of transaction-based satisfaction on experience-based satisfaction. Trust was determined to be the mediator between transaction-based satisfaction and repurchase intention. However, trust in Airbnb did not statistically influence trust in hosts. The implication is that industry professionals should not neglect transaction-based satisfaction as it has significant effects on experience-based satisfaction, trust and repurchase intention.
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Authors
Lena Jingen Liang, Hwansuk Chris Choi, Marion Joppe,