Perceptions of university students of 'tourism-focused English' as a second language: The case of Korean universities

The study aims to (a) assess the level of student satisfaction with the tourism English courses provided by Korean universities; and (b) look at the ability of these courses to train students in the correct responses to the specific linguistic needs of the tourism profession. The Importance-Satisfaction Analysis (ISA) technique was used to increase the efficiency and success of the concentration on the alternative language needs of the tourism industry in Korea, and provide important practical data for those countries in which English is not the native language, in their quest to proactively develop potential employees for their tourism industries.