One place, two perspectives: Destination image for tourists and nationals in Abu Dhabi

Differing from previous studies about destination image, this study proposes a combined model of testing the destination image as perceived by locals living at the destination and by tourists travelling to the destination. This survey-based quantitative research was performed in Abu Dhabi, United Arab Emirates, and consists of five parts: top-of-mind image, imaginative and realistic associations, strength of travelling motives, perceived destination image, and place attachment. Independent t-tests were performed to understand the differences between Emirati nationals and tourists. Results show significant differences in imaginative association and in the majority of place attachment items. The top-of-mind test puts the Sheikh Zayed Grand Mosque first for Emiratis, while tourists top-of-mind for Abu Dhabi is sea, sand, and beach. Practical and theoretical implications are discussed.