| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7423345 | Business Horizons | 2018 | 9 Pages |
Abstract
Two discussions about the interaction between data analytics and competitive analysis have been taking place in the past decade: one focusing on micro-level firm capabilities and the other on macro-level industry competitiveness. We seek to integrate the micro- and macro-level analyses via the lenses of firms in agricultural input markets. Agriculture is undergoing a tremendous transformation in the collection and use of data to inform smarter farming decisions. Precision agriculture has brought a heightened degree of competition for input supply firms, forcing greater interactions among friends and foes.
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Business and International Management
Authors
Xuan Pham, Martin Stack,