Understanding configurations of value creation functions in business relationships using a fuzzy-set QCA

The diversity in business relationships suggests the presence of different sets of combinations of value functions. This study investigates the degree to which suppliers' perception of the overall value of a relationship with a specific customer reflects different configurations of direct and indirect functions. In contrast to a conventional linear approach, a fuzzy-set QCA identifies several configurations that provide a more differentiated picture of the supplier's perception of the overall value of a relationship with a specific customer.