Article ID Journal Published Year Pages File Type
7425657 Journal of Business Venturing 2018 20 Pages PDF
Abstract
Our study elaborates theory on optimal distinctiveness by developing the notion of a legitimacy threshold. We argue that successfully commercializing firms are those that seek levels of differentiation that go beyond merely striking a strategic balance. In the process we identify combinations of strategies and contextual conditions associated with successful commercialization as well as non-commercialization.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Business and International Management
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Finding the threshold: A configurational approach to optimal distinctiveness
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