Judgment, fast and slow: Toward a judgment view of entrepreneurs' impulsivity

In this article we respond to recent research that suggests that some entrepreneurship arises out of the disinhibitions of entrepreneurs and, thus, occurs without judgment. We challenge this view and contend that impulsive behaviors can and ought to be understood within the framework of judgment and, thus, as rational human action. Under a broader, but more workable, definition of rationality, we briefly explore cognitive research on how two types of rational judgment-fast and slow-occur. We conclude by exploring the implications of this reframing of judgment on how we ought to understand disinhibitions and its effects on entrepreneurship.