Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7427355 | Technovation | 2015 | 12 Pages |
Abstract
The innovation process has traditionally been understood as a predefined sequence of phases: idea generation, selection, development, and launch/diffusion/sales. Drawing upon contingency theory, we argue that innovation process may follow a number of different paths. Our research focuses on a clear theoretical and managerial question, i.e., how does a firm organize and plan resource allocation for those innovation processes that do not easily fit into traditional models. This question, in turn, leads to our research question: Which configuration of innovation processes and resource allocation should be employed in a given situation, and what is the rationale behind the choice? Based on a large-scale study analyzing 132 innovation projects in 72 companies, we propose a taxonomy of eight different innovation processes with specific rationales that depend on a project׳s contingencies.
Related Topics
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Authors
Mario Sergio Salerno, Leonardo Augusto de Vasconcelos Gomes, Débora Oliveira da Silva, Raoni Barros Bagno, Simone Lara Teixeira Uchôa Freitas,