Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7427472 | Transportation Research Part E: Logistics and Transportation Review | 2018 | 13 Pages |
Abstract
This study investigates the role of perceived value, trust, and transaction cost in mediating the effect of sustainable shipping practices (SSP) on shippers' loyalty. Theoretical and alternative models were proposed and compared using survey data collected from 289 shippers. The results show that the relationship between SSP and shippers' loyalty is mediated by shippers' perceived value of SSP, shippers' trust in a shipping company's commitment towards sustainability, and sustainability-related transaction cost. This study offers an alternative theoretical explanation to the relationship and provides important managerial insights to strengthen shippers' loyalty through implementing SSP.
Related Topics
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Authors
Kum Fai Yuen, Xueqin Wang, Yiik Diew Wong, Qingji Zhou,