Las certificaciones de calidad y la internacionalización de las firmas industriales colombianas

In recent years, there has been a push by Colombian companies to offer their products in international markets in coordination with other Latin American countries. In this sense, this study aims to assess how much this contributes to the internationalisation of the companies that have quality certification compared to other companies. The methodology used was a discrete choice model on a sample of 10,960 companies. Estimates show that quality certifications have a significant impact on the internationalisation of companies. Quantitatively, the implementation of quality certifications increased the probability that the company internationalised by 20%. There were also changes in specific assets, such as technological capacity and sectorial business characteristics. This shows that the business strategies that generate differentiating competitive advantages are the main contributors to the increased integration of international markets.