Article ID Journal Published Year Pages File Type
7429122 International Journal of Information Management 2014 9 Pages PDF
Abstract
The research concludes that guidance on best practice, focusing upon evaluation metrics, futureproofing and strategic integration, needs to be developed for the communication industry. The Digital Marketing Model should be subject to further testing in industry and academia. Suggestions for further research are discussed.
Keywords
Related Topics
Social Sciences and Humanities Business, Management and Accounting Management Information Systems
Preview
The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries
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