Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7429232 | The Journal of High Technology Management Research | 2018 | 17 Pages |
Abstract
This study employs the big-five factor model and the confirmation-expectation model to examine the effect of personality traits on user continuance intention toward Facebook, a popular social network site, among university students in the United Arab Emirates. This research has two parts. First, we have examined the impact of personality traits on continuance intention to use Facebook. Second, we have explored gender differences in those relationships. We believe that our findings will help researchers and practitioners to better understand how different personality traits of each gender can motivate continuance intention toward Facebook.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Management of Technology and Innovation
Authors
Samar Mouakket,