| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7429743 | RAI Revista de Administração e Inovação | 2016 | 9 Pages |
Abstract
This study achieves the optimal number of concept options to develop in parallel in order to maximize the economic performance of the development project of a new product constituted of two important subsystems. Mathematical models simulating the sequential decision process are developed to determine the economic result and risk of a two-subsystem product innovation project. Our results point the parallel development of concept options as a robust strategy to manage new product development mostly in adverse conditions, that is, with greater levels of uncertainties.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Management of Technology and Innovation
Authors
Alceu Salles Camargo Júnior, Abraham Sin Oih Yu,