| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7429984 | RAI Revista de Administração e Inovação | 2015 | 23 Pages |
Abstract
This study aims at investigating how does the consumer experience in Second Life. For this, we used a qualitative case study. Data collection was developed through participant observation, dialogue inspired by ethnography and semi-structured interviews. Content analysis guided obtaining results. It was found that feelings related to the procurement process are similar to what is felt by respondents to make purchases in real life and, in some cases, are even more pleasurable.
Related Topics
Social Sciences and Humanities
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Management of Technology and Innovation
Authors
Isadora Camila Marques Soares, Yákara Vasconcelos Pereira Leite, Viviane Santos Salazar, LÃlian CaporlÃngua Giesta,