| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7431305 | Australasian Marketing Journal (AMJ) | 2018 | 9 Pages |
Abstract
æ¬æéç¨æ称ä¹ä¸º“主è§æ§ä¸ªäººåæ (SPI)”çæ¹æ³, å°±æå¨å
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åµ:åç§æè²å·²è¡°éè³å¦æ¯åè¶æ§æ°´å¹³è¾ä½,å¦è
ä»·å¼ç丢å¼,令人éæ¾çåæºä¸»ä¹,为å
¶æ¬èº«çç¼æ
忽ç¥äºåç§æè²è´åäºè¿½æ±åä¸æå¸åºè¥éç¸å
³ç¥è¯çå¢è¿åå±,以å没è½æ¿æ
èµ·å
¶è´åäºä¿æ¤ç¤¾ä¼ç¦å©ç责任. è½ç¶æ
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Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Morris B. Holbrook,