Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7431379 | Australasian Marketing Journal (AMJ) | 2018 | 7 Pages |
Abstract
æå¦æ¯å¸åºè¥é妿¯äººå£«å·¥ä½çéè¦é¨å. 坿¯, 对å¸åºè¥éæè²ç妿¯ç¥è¯ (SoME) çç ç©¶å¹¶æªæ¥æä¸å¦ç§åç ç©¶ç¸åçå°ä½, è¿ä¸å·®è·ä»¤äººéæ¾. æä»¬å±ç¤ºäºæ¥èªå
¶ä»åä¸å¦ç§çæ¯ä»·æ°æ®, è¿äºå¦ç§åæ¯å¸åºè¥éç§å¦æ´å çéæè²ç ç©¶. ç¶å, æä»¬è®¨è®ºäºæ½å¨å ç´ , å¹¶å°åç§ä¸åçæ
墿´çæä¸é¡¹“æªæ¥å±æ”, ä½ä¸º“å¨å¿«éååçç¯å¢ä¸å¦ä½æé« SoME çä»·å¼å声誔çè®¨è®ºä¾æ®.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Elizabeth Snuggs, Colin Jevons,