Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7431379 | Australasian Marketing Journal (AMJ) | 2018 | 7 Pages |
Abstract
æå¦æ¯å¸åºè¥éå¦æ¯äººå£«å·¥ä½çéè¦é¨å. å¯æ¯, 对å¸åºè¥éæè²çå¦æ¯ç¥è¯ (SoME) çç 究并æªæ¥æä¸å¦ç§åç 究ç¸åçå°ä½, è¿ä¸å·®è·ä»¤äººéæ¾. æ们å±ç¤ºäºæ¥èªå
¶ä»åä¸å¦ç§çæ¯ä»·æ°æ®, è¿äºå¦ç§åæ¯å¸åºè¥éç§å¦æ´å çéæè²ç 究. ç¶å, æ们讨论äºæ½å¨å ç´ , 并å°åç§ä¸åçæ
å¢æ´çæä¸é¡¹“æªæ¥å±æ”, ä½ä¸º“å¨å¿«éååçç¯å¢ä¸å¦ä½æé« SoME çä»·å¼å声誔ç讨论ä¾æ®.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Elizabeth Snuggs, Colin Jevons,