| Article ID | Journal | Published Year | Pages | File Type |
|---|---|---|---|---|
| 7431442 | Australasian Marketing Journal (AMJ) | 2018 | 8 Pages |
Abstract
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è¡ååºçèåéæ©. æ¬æ¬¡ç 究çä¸é¡¹ç¬ç¹çå®è¯æ§è´¡ç®æ¯, ä»ä¼æ§çè¯ä¼°ååºç°å两个å±é¢:æç»éæ©å±é¢ (éæ©æ¯å¦ç¸å)åå±æ§å±é¢ (éæ©çå±æ§æ¯å¦ç¸å, è¿ç¬ç«äºæç»éæ©æ¯å¦ç¸å, å³ç¸ä¼¼æ§). ç论åå®è·µå½±ååå¾å°æ¢è®¨.
Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Jacob C. Lee, Jungkeun Kim, Kyuseop Kwak,