Article ID | Journal | Published Year | Pages | File Type |
---|---|---|---|---|
7431449 | Australasian Marketing Journal (AMJ) | 2018 | 10 Pages |
Abstract
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Keywords
Related Topics
Social Sciences and Humanities
Business, Management and Accounting
Marketing
Authors
Scott Weaven, Brent L. Baker, Chase Edwards, Lorelle Frazer, Debra Grace,